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Product Launch Solutions

Millions of dollars are invested in development of new products and updates to existing products every year, yet relatively little time, attention or investment goes into making sure these great products are launched with the maximum possible impact and profits their makers deserve.

At WinningWare, our aim is to help our customers put as as much care, pride and forethought into launching these products properly as went into conceiving and developing them in the first place.

Toward that end, we provide two major product launch solutions::

• Do-It-Yourself Launch Tools - powerful, do-it-yourself software tools that help you plan, organize and execute your launch the way a seasoned launch professional would - saving you precious time and money, and increasing your sales results and bottom line profits while putting you in the launch driver's seat.
• Launch Professional Services - we engage to help you plan, organize and execute your launch, outsourcing launch tasks we handle for you.

Why Are Some Launches More Successful Than Others?

Properly orchestrated launch sequences develop an early adopter community with increased awareness and engagement, resulting in increased sales and early adoption once the product is released.
If you have a product or website that you need to launch or re-launch, contact us today to discuss solutions that can help you get the most out of your next launch.

Download our FREE Launch Best Practices Report to learn more about how these online launch processes are applied to maximize early adoption of a new product or website.

 

Product Launch Software

Properly organized and executed product launches are highly profitable campaigns, capable of producing millions of dollars in sales. However, the amount of effort required to plan and execute a launch is often overwhelming - especially for today's over-extended marketer.

Streamline launching of products and websites with Launch Power Tools™

• Automate Launch Planning - eliminates tedious, manual planning and copywriting tasks. Generate launch plans, schedules, email sequences, landing pages and more - save yourself many weeks of manual, tedious effort
• Follow Step-by-step Launch Instructions - whether you are a launch veteran or it's your first launch, you will benefit from step-by-step launch plans with detailed instructions
• Use a Simple Launch Wizard- just fill-in-the-blanks with your launch information and you get a complete, professional, state-of-the-art launch plan, schedule and launch content created for you.

Need Help Planning or Executing Your Launch?

Feeling overwhelmed? Not sure where to begin? Or perhaps you just need some "extra help" getting things done during the launch "crunch"...

Our Launch Sservices can help.

Our launch services team and proven launch executives bring more than fity-five years of combined experience to your team.

More Launch Services Details

How the Launch Process Works

We help you launch your product or website by first developing an interested community of prospects, then maximizing its participation in the launch itself. Our digital products and consulting services generate market interest and then "condition" and nurture the community, using the latest permission-based marketing and social networking techniques.

Instead of "driving" prospects to take action, we "invite" them to participate and become part of the launch. Energy shifts from "getting the word out" to "building a relationship" with an early adopter community. As shown below, the Launch 3.0 Sales Process is designed to not only get the word out about your launch, but to build a healthy sales pipeline and close as many sales as possible during the launch.

Launch Sequences are email and blog sequences which educate and prepare your early adopter community to buy your product.

 

Canvassing programs attract traffic to the launch landing page, where visitors can register to receive more information.  Various combinations of online media and content build an interested community around your hot topic, event, product, or website. A combination of inbound marketing activity and high-quality content is used to attract, nurture and convert interested prospects.

Download our FREE Launch Best Practices Report to learn more about how these online launch processes are applied to maximize early adoption of a new product or website.